Microsoft may be looking to speed up the development and delivery of the mobile version of Windows 8 by providing incentives to limit tablet variations. If the chip makers and computer manufacturers decide to team up, each would qualify for incentives from Microsoft. This pairing of companies could harm some manufacturers if its designs are not chosen by chip makers. These restrictions may be a move towards a more controlled development process, similar to that of Apple, and to control the vast numbers of tablet designs. Such a change could be due to the inclusion of a Windows OS that will support the ARM architecture. The tablet and mobile computing market will soon have many more offerings with a variety of operating systems and features.