In a move that's sure to spark the ire of anti-trust fanatics everywhere, it seems like Activision Blizzard, Blizzard Entertainment's parent company, has purchased Trion Worlds for an undisclosed amount. According to PC Gamer, sources inside both companies have not only confirmed this, but alluded to the reason for the purchase — to prevent any serious competition to Blizzard's mega-MMO, World of Warcraft (WoW).
Although subscription numbers are still very high for WoW, Blizzard saw an alarming number of subscribers cancel their subscriptions over the past couple of months, presumably because of Trion's recent MMO launch, RIFT: Planes of Telara. In fact, during RIFT's beta test, there were so many threads that flooded the official WoW forums about how much better RIFT was and that people were jumping ship, that Blizzard actually shut down said threads and banning the naysayers.
Trion just launched the first major content update for RIFT, the River of Souls, just a month after launch, and promised similar updates every few months. Sadly, that promise now seems in jeopardy, as one source told PC Gamer that Activision Blizzard will not release any updates for RIFT, hoping that the lack of support will drive people away and back to WoW.