MSI is certainly no slouch when it comes to equiping video cards with custom coolers and even custom PCBs. The newest card to get the treatment is the R6870 Hawk, an AMD HD 6870 with a custom cooler that MSI claims delivers 20% more airflow and thus, lower temperatures by up to 21 degrees C. The R6870 Hawk comes with an advanced Twin Frozr III cooler that is the world's first to use propeller blade technology. Compared to a traditional fan, the ones with the propeller blade design increase airflow up to 20% which drops the temperature by as much as 21 degrees. The R6870 Hawk also has an 8+2 phase PWM design to provide plenty of stable power for your overclocking. What's more is that the Hawk also has triple overvoltage functions to allow for even more fun while overclocking. The R6870 Hawk also makes use of Military Class components providing for maximum lifespan and improved efficiency.
There was no mention of when the R6870 Hawk would launch or for how much, but expect that information to be revealed soon.