CoolIT Systems, providers of popular liquid cooling solutions, has announced a new partnership with Systemax. You may not be familiar with the name, but the company has a wide range of products at numerous retailers. Its products are available through Tiger Direct, Circuit City, CompUSA, and as part of the Systemax and Ultra product lines. Systemax currently uses the ECO Advanced Liquid Cooling CPU cooler in unbranded barebones PC builds. In the coming year Systemax will add CoolIT products to its ULTRA branded PC line. CoolIT is at CES this year, and will be showcasing its products to system builders that may be interested in a similar arrangement.