Sony has long stuck to its guns on the various formats, trying to ensure that its products have a proprietary storage medium that will only work on its devices. Well, times are changing as Sony has just announced new lines of SDHC memory cards that will work on products not manufactured by Sony. This means you can pop in a Sony SDHC card in your Canon camera or the like, so long as the product takes SDHC cards then the Sony ones will work. Its a big change from the company, but one for the better. There are three new lines of SDHC cards that are targeted at various level of camera enthusiasts. The first is the Essential Series which comes in 2, 4, and 8GB sizes, and are Class 4 cards. The next is the Experience Series, which adds 16 and 32GB sizes to the line while still running at Class 4 speeds. The final line is the Expert Series which are all Class 10 cards and come in 8, 16, and 32GB sizes. The Expert line is ideal for Full HD video recording and 3D pictures. Since a Class 10 card has transfer speeds up to 22MB/second, there should be no loss of data to it. All three series' cards also feature a memo space to write down what the card holds, though you will need some petite hand writing to accomplish it.
All three series of SDHC cards are expected to launch in January, though no mention was made of a price.