Intel has long been a power player in the desktop and server markets. However, its processors are a little too powerful to compete in the rapidly exploding tablet and smartphone market, where companies like Qualcomm are much more successful. Intel hopes to break into that market in the first half of 2011, according to CEO Paul Otellini. Manufacturers of 35 tablets have signed on to use the chips, including Dell and Asus. Calling the race to the market "a marathon, not a sprint," Otellini expects that Intel will break into the smartphone market in the second half of 2011. As a show of confidence, Intel has also resumed its stock buyback program and increased its quarterly dividend by 15%.