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Google Instant Search Helps Increase Revenue

Category: Internet
Posted: 10:19AM

When I first saw the new instant search feature from Google while at work, I proclaimed it the greatest thing since sliced bread. I definitely found it to be better than the previous way to search. However, Google has also seen benefits from this innovation. Reports from Marin Software and Search Engine Land indicate that clicks on Google ads and revenue are up 9% and about $5.2 million per week, respectively. Google has stated that it released the search upgrade to improve the user experience, but those figures must be good news. Another firm, LSF Interactive, contends that advertiser spending has remained unchanged.

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