AMD has started a new campaign focused on PC gaming. AMD states on its information web page that "Gamers Come First" and that AMD is committed to those of us who value gaming on the PC platform. Surprisingly though the information is pretty vague, and it doesn't go into much detail about what this campaign really is about. Is it a new initiative on designing new gaming hardware? Is AMD starting an AMD Clan?
In the opening paragraph on the Gaming Evolved page it states: "AMD’s Gaming Evolved program represents our deep commitment to PC gamers, PC game developers, and the PC gaming industry to deliver innovative technologies, nurture open industry standards, and to help the gaming industry create the best possible gaming experience on the world’s best gaming platform—the PC."
The basics that I have been able to gather are that AMD is stepping up and becoming a firsthand partner to PC game developers. By offering developers tools and partnership support AMD is doing its part to strengthen PC gaming and help the continued growth of PC based games. AMD is also working with its partners to ensure that PC games run the best they can on new technologies such as DirectX 11. I recently shot off a message to one of AMD's marketing gurus for more information on AMD Gaming Evolved and will keep you updated as we find out more.