Panasonic has announced five new digital cameras today which will all fall under its Lumix brand. The new cameras are the LX5, FZ40, FZ100, FX700, and TS10 and all are of the point-and-shoot variety. The LX5 is an update to the LX3 and features an F2.0 ultra-wide angle 24mm Leica lens with a 3.8x optical zoom to help you capture any shoot you wish with great results. The F2.0 lens is twice as bright as an F2.8 lens so the shots you take with it should look professionally done. The LX5 will be a 10.1 megapixel camera that uses a Venus Engine FHD image processor to help produce noise-free shots while hopefully enabling them to be taken in quick succession. You can also record HD videos in AVCHD Lite while making use of a few different shooting modes during the video taking. The LX5 will be available in black or white models.
The FZ40 and FZ100 both feature a 24x optical zoom and are 14.1 megapixel cameras while the FZ100 can record video in 1080p. The FZ40 features a 25mm ultra-wide angle Leica lens while the FZ100 packs in a MOS sensor to record videos in 1080p. Both cameras are nearly identical other than the higher quality video recording, as both the FZ40 and FZ100 make use of advanced image stabilization systems to help take stutter-free images and video. The FZ40 records videos in the AVCHD Lite format while the FZ100 records in the AVCHD format while also making use of an optional microphone to better capture memories.
The FX700 is another 14.1 megapixel camera that can also record in 1080p, though it only packs a 5x optical zoom. It uses a 24mm ultra-wide angle F2.2 Leica lens and can also record in the AVCHD format just like the FZ100. It seems to me that the FX700 is nearly identical to the FZ100 except for the smaller zoom. Either one would work out well for photo or video taking but perhaps the larger zoom of the FZ100 makes it the more attractive option.
The last camera announced today is the TS10 which is a waterproof, freezeproof, shockproof, and dustproof camera which makes ideal for world travelers. It is a 14.1 megapixel camera with a 4x optical zoom but it is the rugged features that make it worthy of your consideration. It is waterproof up to 10 feet, shockproof up to a 5 foot fall, and is dustproof and freezerpoof to 14 degrees Fahrenheit or -10 Celsius. The TS10 also comes with a silicone jacket to protect against scratches. It can also record videos in 720p though it uses the Motion JPG format instead of the AVCHD like the other ones announced today. The TS10 will be available in blue, red, black, and silver models.
The TS10 will be out in September for $249.95. The LX5, FZ40, FZ100, and FX700 will all be out in August for $499.95, $399.95, $499.95, and $399.95, respectively.