Yesterday, Old Spice used the internet to help draw attention to its products through its popular commercial character, Old Spice Guy played by Isaiah Mustafa. Isaiah fielded questions posted on Twitter, Facebook, and Reddit, and answered them in 30 second clips posted on YouTube. Having seen a few of the videos, I can say that they are very funny. Old Spice really has a winner on its hands here. The character first appeared in this commercial, and has appeared on television since then. Perhaps the apparent success of this campaign will encourage other companies to use social networking websites to push their products.