The popular computer company has dominated the music market since its initial release of the iPod as well as iTunes. Since that time however, multimedia elements such as television shows, movies, and more music have been added for the mass amount of consumers who use the program. With the iPad set to come out around April, Apple is now redefining its prices in order to possibly attract more customers. Television shows will be lowered shortly to just one dollar, though it is not yet known if high definition shows will cost more like they usually do. This attempt by Apple is being made to bring more customers in, especially after the report came out concerning iPad prices and the adoption of them among the tech community.