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Comcast Wants to be Cool, Rebranding as XFINITY

Category: General News
Posted: 05:00AM

During yesterday's earnings call, Comcast CEO Brian Roberts and COO Steve Burke announced that in order to rebuild the company image, they were simply going to rebrand as XFINITY. Ok, that isn't exactly how the announcement went, but it might as well. Beginning next week Comcast TV, Internet, and Digital Voice products will begin carrying the name XFINITY. Yes, you'll be seeing XFINITY TV, XFINITY Internet, and XFINITY Digital Voice. The rollout will begin in 11 markets (Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Portland, Seattle, Hartford, Augusta, Chattanooga, parts of the Bay Area and San Francisco) with more markets to come later this year.

...XFINITY, the new brand for our technology platform and products. Simply put, XFINITY is about offering our customers more — more HD, more speed, more choice and more control over their services. XFINITY is the culmination of years of work to transition Comcast’s network and products to a platform that will now offer 100+ HD channels, 50 to 70 foreign-language channels, approaching 20,000+ VOD choices, incredibly fast Internet speeds (50 Mbps growing to 100+ Mbps) and thousands of TV shows and movies online for our customers to watch whenever and wherever they want.

Of course, the new brand is open to all kinds of interpretation. "Finity" is that for infinity or finite? Yes, yes, it is clear Comcast wants to play on word infinity in an attempt to play up the claims of having the fastest high-speed internet and offer a lot of TV channels, HD-TV options, and VOD stuff. But what is the "X" for? Expensive? Excessive? Excruciating? Extreme? Ten? Christ? Or "X" could simply represent a mathematical variable based on what a consumer is willing to pay.

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Psywar on February 4, 2010 07:18AM
If they really want customers then I think they should lower there dang prices. Charging me 40.00 a month for just Internet then when I get it, its only 1.5mbps down and 360mbps up. For 60.00 a month, I can get 6mbps down and 1.5mbps up. Its ridiculous capping peoples bandwidth to get more money out of them. Cable TV and Internet should not cost 100+ bucks a month, its a ripoff and its BS.
tkrow21 on February 4, 2010 07:27PM
360mbps? Damn! :P
Guest comment
Me on February 4, 2010 09:22AM
ROFL! And you're thinking another TV/Internet provider is cheaper? x) Maybe for the first months. Your beef is not with Comcast, it's with the whole internet/tv market.
ClayMeow on February 5, 2010 01:34PM
Agreed. I pay "a lot" for Optimum Triple Play (Cablevision), but would switching to FIOS or DirectTV be any better? Sadly, no.
sYstEmATiC on February 6, 2010 09:38PM
I must be lucky then. 30mb down 1mb up for $45/mo
sYstEmATiC on February 6, 2010 09:45PM
forgot to add that thats with Time Warner(RR). Some of the AT&T dsl packages are decent around here too, $25/mo for 3mb/512kb (Cinci, OH) Psywar whats sad about that is down here where I'm stationed (GA) comcast has a 30mb/2mb plan for the $60 you mentioned. Not fair for people in other areas to have to pay the same amount for less than 1/5th the speed.
ClayMeow on February 8, 2010 02:29PM
I pay the same for just Internet, but then I have tv and phone on top of that. TV is where the bulk of the cost comes from.
Nemo on February 5, 2010 05:31AM
"Or "X" could simply represent a mathematical variable based on what a consumer is willing to pay." - I vote for this interpretation.
RHKCommander959 on February 6, 2010 11:04PM
wonder how much the price will go up with this 'leet' service :/
d3bruts1d on February 7, 2010 05:06AM
I expect to see some kind of name change fee added on to my next bill.

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