Research in Motion, makers of the popular Blackberry devices, will be aiding developers of apps for its phones. The aid will come in the form of helping developers include ads in their apps, allowing them to increase their revenue. Additionally, RIM will assist developers in accepting payments for premium content through its app store. By helping developers, RIM hopes to attract more developers to create apps, hoping to compete with the popular App Store from Apple. Apple and other smartphone manufacturers have been taking a bite out of the market that the Blackberry has long dominated, and improved app offerings could help RIM gain some market share back.