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Windows 7 sells "like hotcakes"; Surpasses Vista

Category: Operating Systems
Posted: 08:03PM

Initial sales of Windows 7 were 234% higher than Vista's first few days of sales in the US, according to market research firm NPD Group. Although Windows 7 sales were up by over 200%, revenue growth was 82% up over Vista. The smaller growth of revenue has been attributed to early discounts for pre-orders and not enough advertising for the high-end "Ultimate" version of Windows 7. Stephen Baker, vice president of industry analysis at NPD said that “Microsoft’s program of early low-cost pre-sales, high visibility marketing, and aggressive deals helped make the Windows 7 software launch successful. In a slow environment for packaged software Windows 7 brought a large number of customers into the software aisles.” The top-selling SKUs of Windows 7 were Home Premium Upgrade, Pro Upgrade and Home Premium Family Pack (3 User) Upgrade at an average selling price of US$76, US$147 and US$149 respectively. It seems that Windows 7 has brought in all the customers wanting a fresh start with Windows and what's more, the attractive prices make it even harder to resist Microsoft's sleeker, faster and more minimalist OS.

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tkrow21 on November 7, 2009 07:52AM
I think this truly shows the power of advertising; a lot of people, especially in the economic recession, are willing to spend $150 on a few more features, but in '07, they were not willing to spend $150 on a whole new OS.

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