Apple to compete with Google by means of a Map Service?
There has been a bit of confusion about why Apple would reject Google Latitude as an App, but rather restrict it to a Web-App. Apple's intentions are becoming clearer though, as news resurfaced that Apple has bought PlaceBase, a map service that is a direct competitor to Google Maps. Apple has not been very open about this, but there are a few clues. In July, Fred Lalonde, owner of Openspaces.org, a company that used PlaceBase's software, tweeted a message reading "Apple bought PlaceBase - all hush hush. Pushpin site taken offline. Hyperlocal iPhone?". The next clue came from Jaron Waldman, the CEO and founder of PlaceBase, when he listed PlaceBase as his "past experience" on his LinkedIn page. As his current occupation, he is a member of Apple's "GEO Team". Apple's move to compete with Google in more areas (Map Services and Operating Systems for example) also gives another reason for the resignation of Google CEO Eric Schmidt from Apple's board of directors in August (OCC News).