Bing Takes 10% of U.S. Search Market in August

Category: Internet
Posted: September 16, 2009 04:32PM
Author: jammin

According to numbers from Nielsen, Microsoft's Bing search engine put on the most growth among the major players in August and managed to grab a 10.7% share of the total number of searches at just over 1.1 billion. The increase sees Bing making ground on Yahoo! (16% share) for the second place spot, though still trails by a massive margin to market leader Google, which racked up a 64.6% share. Microsoft has been promoting Bing since its launch in May, while looking to offer users new functionality that might draw them away from competitors. We have been conducting our own (considerably more limited in numbers) poll here at OCC that suggests that while Bing may be gaining ground, Google still remains a firm favourite among our members at least. What would it take to get you to switch?

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