Artic cooling is the first company to release an LGA 1156 cooler, and instead of releasing one, they've released THREE, so we can have a bit more choice. The new coolers are the Alpine 11 Pro, Alpine 11, and Alpine 11 GT. They come at $14.35, $10.25 and $8.00 respectively. They are aimed between the enthusiasts (Alpine 11 Pro) all the way down to the lower end mainstream (Alpine 11 GT). These new coolers can also fit onto an LGA 775 socket, which is probably the reason why they've released their new CPU cooler this early.