Apple has for a while now given users the option of renting movies with a quality set at 720p. For downloads however, this high-definition video was not avaliable to keep, as only standard definition videos were sold in the form of Hollywood movies. With the new iTunes 8.1 and the release of the new iPod Shuffle though, the company has now given users the option to both download and keep movies in the form of 720p. Along with the video file that users will watch, a mobile version of the same content is provided, so customers can even catch their favorite flick while they are out and about. The HD form of the movies available cost $19.99 and will take up approximately 4 to 5 gigabytes.