EA is dumping its Casual Entertainment label after the departure of Kathy Vrabeck, president of the division. The news seems to show that the company finally acknowledges that casual gamers simply do not exist in the growing gamer community. People such as Reggie Fils-Aime, Satoru Iwata, and Shigeru Miyamoto have long stated that there is no such thing as a casual gamer. They have claimed multiple times that they believe there are only non-gamers and gamers. The label which is featured on Pogo will be distributed elsewhere, as well as other unnamed properties that will eventually, noted by EA chief John Riccitiello, be folded into The Sims label.