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Google Aborts Yahoo Ad Deal

Category: Internet
Posted: November 5, 2008 01:04PM
Author: jammin

Google had originally announced an advertising deal with Yahoo back in June, which would have been worth $800m a year to the latter. Google is now dropping the deal in the face of anti-trust objections from concerned parties including Microsoft and the Association of National Advertisers. Yahoo is reportedly disappointed that Google didn't want to put up a fight in court, while Google have said that a protracted legal battle would simply distract from their core mission of innovation. Overall, it is another piece of bad news in what has been a turbulent year for Yahoo.

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