Samsung Considering Purchase of SanDisk
Reports are circulating today that Samsung has its eye on flash memory maker SanDisk. Samsung is the largest memory maker in the world and is interested in SanDisk flash and solid state drive products. Samsung confirmed it was considering opportunities with SanDisk but said nothing has been decided yet. The prolonged slump in flash prices has cut SanDisk's market value with it stock price dropping from $80 in 2006 to below $14 yesterday. The purchase, if it occurs, would serve to increase Samsung's market share while reducing its licensing costs. SanDisk and Toshiba have a joint venture in producing flash memory and a move by Samsung could drastically affect the market dynamics and shift some of the market power away from Toshiba.