Voodoo Eaten By HP's Consumer Division
Category: PrebuiltsPosted: July 26, 2008 03:50PM
Author: razor
When PC maker Hewlett-Packard bought boutique gaming rig builder Voodoo PC two years ago, many loyalists feared that HP would eventually just slap the Voodoo moniker on any average computer and market it towards the gaming segment - complete with the higher "gaming" price tag. Those fears may be much closer to realization, as HP has announced that Voodoo PC has reached the end of the line as a standalone brand, and will now be folded into HP's consumer unit where it will sell alongside the company's more bland offerings like the Pavilion and Compaq Presario. Voodoo is putting a positive spin on the move, saying that it will result in an enhanced retail presence benefitting from HP's powerful marketing machine.
