Activision-Vivendi Merger On the Verge Of ClosingCategory: Gaming
Posted: July 9, 2008 06:41AM
Activision shareholders are expected to approve the merger with Vivendi to allow the deal to go through, creating Acitivision Blizzard, which will be valued at over $18 billion. That will make for the largest third party games developer, beating out EA's $14.1 billion market capitalization. The deal will also bring massive game franchises such as Activision's Guitar Hero and Vivendi's World of Warcraft under one roof, as well as allow Activision to tap into Vivendi's estabilshed Asian market presence. How the merger will affect gamers may be tricky to predict, though as has been seen with EA's run of aquiring small developers, it could potentially lead to less original creative content, with the focus shifting to the financial bottom line (which would suggest more of the endless line of sequels we are becoming used to seeing).