Anyone who has made it through grade school has heard the expression "sticks and stones may break my bones, but words will never hurt me." But in the real world (the one that exists post-schooling), name-calling can have serious consequences; legal consequences. Call it "defamation", call it "libel", or as Asus is doing, call it "disinformation". Whatever you want to call it, the corporate world is not the playground of your childhood, and mere "words" go a lot further. According to Asus, competitor Gigabyte held a press conference in which it said "completely misleading" information about Asus. After investigating what was said at the press conference, Asus claims they uncovered sufficient information to show that Gigabyte used the press conference "to deliberately spread information that we consider both untrue and without credible verification." Asus has not yet decided whether they will pursue legal action; time will tell.