Dell to Eliminate XPS Desktops
Category: PrebuiltsPosted: May 13, 2008 06:21AM
Author: Nemo
Dell is set to eliminate several of its high-end XPS PCs in a bid to reduce costs and boost its Alienware brand of gaming machines. Dell is in the midst of a turnaround effort aimed at reducing costs and regaining ground it has lost to other makers such as Hewlett-Packard. After Dell acquired Alienware two years ago, it continued to market its own line of XPS gaming desktops that cannibalized sales from the Alienware lineup. Dell also plans to rejuvenate the Alienware image with updated designs and materials for the cases. There is still uncertainty over the ultimate fate of the XPS lineup as Dell has begun a marketing push of that line into the Asian market beginning in India. It may be that the cuts will only affect the Western markets. There was no indication about the fate of Dell's XPS notebooks.
