Microsoft's Next Target - Your New Car
Category: ManufacturersPosted: May 8, 2008 03:09PM
Author: razor
New car shoppers looking at a Hyundai or Kia vehicles will soon find that Microsoft has further penetrated the automotive entertainment market, hoping to build on the success of its SYNC technology partnership with Ford. While details on the Hyundai or Kia systems are unavailable, industry insiders generally believe that many SYNC features will be incorporated - including across the board MP3 player compatibility, voice actuated music playback and Bluetooth-enabled cell phone functions, and "read free" text messaging support - which uses a female voice to read incoming text messages to the driver, a feature I fully endorse because it decreases the likelihood of accidents caused by motorists who just aren't paying attention to the road. Expect to see this technology totally integrated into the Korea-based automakers' vehicles by 2010.
