Wal-Mart says Your Mom's Fat
OK, maybe they didn't say that in so many words, but starting this weekend, Walmart.com will be pushing Nintendo's Wii Fit video game as the ideal gift for Mother's Day. Wii Fit is a video game that uses a pressure-sensitive controller and is designed to appeal to women and older consumers. As part of the promotion, Walmart.com's home page will be devoted primarily to the Wii Fit game in an effort to encourage shoppers to pre-order the game. Wii Fit has proven extremely popular in Japan, selling over 1 million copies since its release. Let's just hope Wal-Mart doesn't include combat boots as part of its Mother's Day marketing efforts.