Blu-ray Sales Haven't Grown Since HD-DVD Dropped Out

razor - May 1, 2008 10:43PM in General News

If you thought - as I did - that HD-DVD waving the white flag meant that Blu-ray would see a big boost in sales, we'd both be wrong.  According to the NPD Group - a market research firm - Blu-ray hardware sales dropped a stunning 40% from January to February this year, and the February to March figures weren't much better, as sales only grew by 2%.  It seems as though the only good news coming out of the Blu-ray camp is that Playstation 3 consoles have been selling at a respectable rate, making up 85% of all Blu-ray players sold.  Among the top reasons that the next-gen DVD format hasn't exactly lit up cash registers are consumer satisfaction with current standard and upconverting DVD players, and the significant financial investment necessary to go Blu.  Also, there is a feeling that the quality difference between standard/upconverted DVD and Blu-ray isn't nearly as drastic as the difference between VHS and DVD - in short, people just don't think there's a good enough reason to switch.