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Canon Lose Ground To Nikon In DSLR Market

Category: Manufacturers, Digital Photography/Video
Posted: April 2, 2008 10:59AM
Author: jammin

Canon have remained top dog in the camera game for some time now, at least in terms of market share (other measurements are open to interpretation). For example, in 2006 Canon held 46.7 percent of the DSLR market compared to 33 percent for Nikon. It would seem in the last year that gap closed considerably, with Canon selling 3.18 million SLR models and Nikon selling 2.98 million; shares of 42.7 percent and 40 percent respectively. So one would have to assumed Nikon is doing something right by consumers to narrow the margin by that much, with possibilities being the D300 and D3 at the higher end. Yet it is at the lower end of the DSLR market that the real numbers get shifted, and this is the market that Canon has been strong in previously. What is probably of more interest overall is that the SLR market is growing faster than that for compact cameras as prices are driven down and the compact market becomes saturated. As always, close competition is good for the consumer, so there is something to be happy about even if market share and seemingly meaningless numbers aren't your thing.



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