Creative Labs to make software based audio products
Everyone knows Creative labs, they have been making sound cards with the "Sound Blaster" moniker since 1987.
A few years ago all the new sound effects, aural enhancements and 3D surround features on their hardware based card had to be run separately from the cpu because of the amount of processing power needed produce those sounds. Now with todays current line up of incredibly powerful dual and quad core processors those tasks can be easily run through software without the need for an aftermarket hardware based sound card. Creative is planning to produce the X-Fi MB
which is essentially a piece of software whose code emulates the underlying algorithms of the real time audio and 3D positional audio streams on a normal CPU.