Microsoft to consider Blu-ray on XBOX 360
Sony has stated that is has talked with Microsoft about the availability of Blu-ray playback on its XBOX 360 system. It is not known whether the Blu-ray support would be a later revision of the XBOX 360 with a built in Blu-ray player or whether it would be an external add-on device such as Microsoft's own HD-DVD player. Steve Ballmer the CEO of Microsoft stated at the Mix08 internet conference that Blu-ray support was in the works. Sony's recent victory over Toshiba in the format wars has brought a lot of focus to Blu-ray (being that is the only high definition format currently in production), Microsoft agreeing to utilize the format on their XBOX 360 console could yield higher profits as it did for Sony when they designed their Playstation 3 console around the Blu-ray format. If this plan is followed through then this will release another sub$600 Blu-ray device into the market which could prove beneficial for consumers as well as Microsoft having increased sales of the XBOX 360.