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News: Huge markup on the new iPod Nano

Category: Music / Video Players
Posted: 10:21AM
Author:


BetaNews -

While the top-of-the-line 8 GB Apple iPod Nano still retails for $199, the completely revised new model costs Apple about $7 less to build than the previous edition, based on a preliminary teardown analysis by iSuppli. With a bill-of-materials at $82.85 per unit, according to iSuppli's estimate, Apple enjoys a nearly 42% markup in retail price. Though iSuppli has yet to reveal the full report, the company's announcement this morning is that its reverse engineers discovered a very, very different system on the inside than the previous generation. Gone are parts from NXP Semiconductors and Cypress Semiconductor, and in their place are parts from, among others, Synaptics (which makes a triumphant return), Dialog, Intersil, and for the first time, Micron Technology.



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