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News: Yahoo Buys Ad Firm BlueLithium For $300 million

Category: Internet, General News
Posted: 06:51AM

BBC News - It's no secret that Yahoo has been struggling a bit in recent times, with profits falling for each of the last six quarters. Google still dominates the web advertising sector, but Yahoo is attempting to regain some ground with the purchase of BlueLithium for $300 million. One would assume this is all part of new boss Jerry Yang's "strategic plan" to boost Yahoo's performance. BlueLithium provide technology which enables websites to match adverts more closely to users' interests, and boasts General Motors among its clients. Yahoo also recently purchased online advertising exchange Right Media for $700m. Whether recent moves will have the desired affect is yet to be seen and it is worth noting that the major players in the sector have all been strengthening their advertising power over the past few months.

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