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News: Universal To Trial DRM-Free Tracks, But Not On iTunes

Category: Internet, Music / Video Players, General News
Posted: 01:40PM
Author:


BBC News - You are unlikely to find many consumers who are fans of DRM (digital rights management) and many companies seem to be coming round to the idea of allowing their music out there without the usual copy protection. Universal is the latest to announce they will be opting to provide DRM-free music, albeit for a trial period only. The trial also notably excludes Apple's iTunes music store, which just happens to be the third largest music retailer in the US. - jammin *News Editor*

"Most major recording studios insist music sellers use DRM technology to curb online piracy. Universal artists include 50 Cent, the Black Eyed Peas, and Amy Winehouse. Universal said: "The experiment will run from August to January and analyze such factors as consumer demand, price sensitivity and piracy in regards to the availability of open MP3s." Retailers including Google, Wal-Mart, and Amazon.com, will participate in the DRM-free trial, Universal said."

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