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News: Cisco Not Planning to Retire Linksys Brand Anytime Soon

Category: Networking, Manufacturers
Posted: July 31, 2007 10:04AM
Author: Nemo


eWeek -

Well, either they are, they aren't or they might.  Which is it?  Yesterday we reported that Cisco would be dropping the Linksys brand name in favor of an all Cisco lineup.  This was based on comments made by Cisco CEO John Chambers to journalists last week.  Now, Linksys seems to be backpedalling a bit and, while not ruling it our entirely, says that the Linksys name is not going away in the near term. - Nemo *News Editor*

"Linksys consumer and SMB products will continue to be marketed under the Linksys brand and co-exist in the market with Cisco-branded connected home products over the near term. We will continue to examine our branding strategy going forward (as we have to date) and make changes if and when these changes add value to our customers' decision-making processes and our channel partners."



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