News: Cisco sends Linksys name to the trash
Category: Networking, ManufacturersPosted: July 30, 2007 11:09AM
Author: Nemo
Cisco completed its acquisition of Linksys in June of 2003 and now, four years later, Cisco is apparently dropping the Linksys name. Now instead of seeing the Linksys name and the qualifier "A Division of Cisco Systems, Inc.", it's all going to be marketed under the Cisco name beginning sometime later this year. This is all according to cooments made by Cisco CEO John Chambers last week during discussions with European journalists last week. - Nemo *News Editor*
“The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that,” Chambers was reported as saying.
