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News: Microsoft turns Ignition for music marketing

Category: General News
Posted: June 4, 2007 07:23AM
Author: oldfett


c|net - Microsoft is introducing an initiative on Monday to promote emerging music acts across its digital properties. Called Ignition, the program is designed to expose new artists and their music to consumers for an entire month by featuring exclusive content through Microsoft's multiple services, including MSN, Xbox Live and Zune.

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