InformationWeek - "Web search leader Google Inc.'s chief executive, Eric Schmidt, sees a future where mobile phones are free to consumers who accept watching targeted forms of advertising.
Schmidt said Saturday that as mobile phones become more like handheld computers and consumers spend as much as eight to 10 hours a day talking, texting and using the Web on these devices, advertising becomes a viable form of subsidy.
"Your mobile phone should be free," Schmidt told Reuters. "It just makes sense that subsidies should increase" as advertising rises on mobile phones.
He was interviewed following a speech on the theme of business innovation organized by Italian student groups and the Graduate School of Business at Stanford University.
Schmidt also said his company was working on how to allow users to maintain basic control of their personal data."