ZDNet - "Life was simple when Microsoft ruled (monopolized) the tech roost: Just hate Microsoft!
Many, of course, persist in hating Microsoft. More, however, many more, LOVE Google! Why Google love, but Microsoft hate?
Is Google really on a selfless, world-serving mission to organize its information and make it universally accessible to all its inhabitants with no ulterior motives, OR:
Is Google not a ruthless, profit driven corporation, as is Microsoft?
Would Google not do anything to “steal” talent from a competitor, as would Microsoft?
Is it because Google hired a high-powered, expensive advertising and PR firm to give rise to a warm and fuzzy Google “brand”?
NO, as Google proudly touts itself:
Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users.
Google has built the most loyal audience on the web. And that growth has come not through TV ad campaigns, but through word of mouth from one satisfied user to another.