News: Gaming Computer Vendor Alienware Targets Enterprise

sdy284 - September 1, 2006 06:24AM in
InfoWeek - "A little more than three months after Dell completed its acquisition of gaming-computer specialist Alienware, there are few outward signs to indicate the two operations have any relationship. But Alienware executives say its ownership by the world's largest computer maker is already paying dividends, including the ability to more effectively target commercial accounts. Dell acquired Alienware, known best for high-end desktop and mobile PCs used by gaming enthusiasts, in May. Operating as a wholly-owned subsidiary with separate product development, marketing and sales teams, Alienware had revenue of $180 million in the fiscal year ended shortly before the acquisition, and is growing at a double-digit rate, says Mark Vena, VP or marketing. "